Why are Super Bowl commercials such a big deal?

By : Molly Roop

The Super Bowl is the biggest annual sporting event in the United States, with millions of people tuning in to watch the game. However, the Super Bowl is not just about the game itself; it has become equally famous for its commercials. In fact, Super Bowl commercials have become such a big deal that they have been considered a cultural phenomenon in their own right. Let’s explore the reasons why Super Bowl commercials have become such a big deal, and the impact they have on both the advertising industry and the wider public.

The tradition of airing commercials during the Super Bowl began in the late 1960s, with brands such as Coca-Cola and Budweiser buying airtime during the game. However, it wasn’t until the 1980s that Super Bowl commercials became a significant part of the game. In 1984, Apple aired its famous “1984” commercial during the Super Bowl, which is widely considered to be one of the most successful Super Bowl commercials of all time. Since then, the Super Bowl has become the most-watched television event in the United States with an audience of over 100 million people. As a result, Super Bowl commercials have become the most expensive commercials on television, with brands paying millions of dollars for a 30-second spot. In fact, a thirty second commercial spot for this year’s Super Bowl ran for about seven million dollars, which is actually a 9.1% increase from just last year.  

One of the main reasons why the Super Bowl is such an ideal opportunity for brands and businesses to advertise is the reach it provides. With so many tuning it to watch the game, this means that Super Bowl commercials have the potential to reach a huge audience. For brands, this is an opportunity to get their message in front of millions of people in one go, which is something that is not possible with any other television event.

Another element that appeals to advertisers is the level of engagement they would receive. The Super Bowl is not just about the game; it’s also about the whole experience of watching it with family and friends. People gather together to watch the game, eat, and socialize. Super Bowl commercials are a big part of this experience and arguably can help make or break the experience. So many Super Bowls have been so memorable that we can remember them and quote them to this day, and without the engagement due to the Super Bowl, that probably wouldn’t be possible. Viewers anticipate and look forward to the commercials as a break from the game and as entertainment. In fact, some people watch the Super Bowl solely for commercials. This high level of engagement means that viewers are more likely to remember the commercials and the brands that created them, which is essential for brand awareness and recognition.

Super Bowl commercials are also known for their creativity and innovation. Brands go all out to create commercials that are memorable, funny, or emotional. In fact, Super Bowl commercials have become a platform for brands to showcase their creativity and originality. Viewers look forward to seeing what new and exciting commercials brands will come up with each year. This creativity not only entertains viewers but makes the ads memorable and enjoyable. 

Because of the Super Bowl’s popularity, advertisers know that they can reach a huge audience during this time. This massive viewership means that companies are willing to pay top dollar for advertising spots during the game. Additionally, the Super Bowl has become a cultural phenomenon, with people tuning in not only for the game itself but also for the halftime show and the commercials. Many viewers look forward to seeing what creative and entertaining ads will be showcased during the breaks in the action. Overall, the popularity and cultural significance of the Super Bowl, combined with the intense competition among advertisers, make Super Bowl commercials a monumental event.

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